The only thing guaranteed about modern technology is that it will eventually have issues. And when those issues arise, more than 30,000 electronic and computer repair companies are waiting for the business. If you want to stand out from the pack, here are five tips for promoting your computer and mobile repair shop on social media.
Create professional graphics
Every piece of content you upload to social media is a representation of your business. If it doesn’t look professional, what does that say about your repair shop? People rely on their devices every day, and they want to make sure their repair shop can get the job done. Put your shop’s best foot forward by uploading only high-quality, professional graphics to your social media accounts.
Of course, you’re busy fixing computers and phones. You probably don’t have time to design amazing graphics from scratch. Luckily, there are thousands of free computer repair flyer templates available online from websites like PosterMyWall.
Simply choose the template that best fits your shop’s style, customize the information with the easy drag-and-drop editor, and you’re ready to upload. It’s the best way to maintain professional-level quality without needing professional-level design skills.
Share helpful tips
People like to follow social media accounts that they feel provide value. In many cases, that value is simply entertaining content. However, in your case, you could share actually valuable content by uploading a few helpful device maintenance tips.
For example, you could record a quick video of yourself in your shop talking about the proper way to clean a device’s hard drive or proper charging technique to maintain battery life. It wouldn’t take long to create, and your followers will definitely appreciate the tips.
As an added bonus, your tips will also establish your expertise in the industry. People will be more likely to go to your shop because they know you understand the ins and outs of device care.
Collect client reviews and testimonials
Consumers want to know they’re getting the best products and services around. And how do people in 2024 know they’re getting the best? They read reviews!
According to surveys, an incredible 98% of consumers read reviews online before making a purchasing decision. That means it’s more important than ever to collect and upload reviews and testimonials for your social media accounts.
Some social media channels, like Facebook, offer on-platform reviews. Customers can review your shop right on Facebook without ever leaving the page. And the best part is that these reviews also show up in Google results, helping your shop look even better online.
For other platforms that don’t have in-app ratings, like Instagram or X, you can collect customer testimonials and manually upload them as posts. They might not show up as those fancy star ratings, but they still do wonders to show other potential customers that you know your stuff when it comes to computer and mobile device repairs!
Join Facebook Groups
Facebook Groups are small communities of users all interested in a similar topic. There are thousands of Groups on Facebook, and many of them are focused on tech-related topics. By joining a few tech groups, you can promote your shop directly to users interested in technology — who would be your ideal customer.
Upload a few of your high-quality computer repair flyers to the group to let everyone know that your shop is open for business. Then, engage with a few of the other members. Join in the conversation, provide your own insights, and comment on a few of the posts. The more engaged people feel with your business, the more likely they’ll go to your shop when tech problems arise.
Run some social media ads
The main frustration with social media is that it can be difficult to grow your following organically. Only your followers see your posts! If you want to break beyond just your followers, try running a few social media ads.
With social media ads, the platform promotes your posts to an audience demographic of your choice — for a small fee, of course. Since you can choose the target audience, it’s a great way to reach only people who might be interested in tech repair services.
The best part about social media ads is that you can choose how much you want to spend, making it easy to stay on budget. For just a few dollars per day, you can easily get thousands of users to see your promotional content.
Grow your tech repair shop with social media
With billions of active users, social media is a powerful marketing tool for any business. Reach more customers than ever before to grow your computer and mobile repair shop by sharing professionally designed graphics, helpful tips, customer reviews and testimonials, to Facebook groups, and social media ads on your various social platforms. Once you start spreading the word on social media, your shop will be the go-to place for people to bring their damaged and worn-out devices.